It's Not About
Being Relevant
“It's about being real.”
Connecting cannabis, street culture and conscious consumerism is my passion. While working in the cannabis space for over 20 years I have developed a unique skillset and diverse network.
I have had the opportunity to work with some of the biggest brands through several sectors of industry: Diamond Supply Co, Nike, Jordan, Modernica, Sherbinskis, Bad Boy Records, DoubleBarrel and Complex. Forming strategic partnerships and marketing campaigns to create brand awareness and memorable consumer experiences.
20+ Years Deep
The Foundation
Entered the cannabis space, building connections between street culture and the emerging industry. Learned the game from the ground up.
The Come Up
Formed strategic partnerships with Diamond Supply Co, Nike, Jordan, and Bad Boy Records. Bridged the gap between cannabis culture and mainstream brands.
Sherbinskis Era
Deep collaboration with Sherbinskis — trade shows, product launches, and building one of the most recognized cannabis brands in the culture.
Modernica x G-Putt
Custom cannabis leaf Eames chair collaboration with Modernica. Where high design meets high culture. Art meets function.
Tapped In
Launched the Tapped In streetwear line and Z's Life Rolling Papers. From consulting to creating — building the brand, not just other people's brands.
The Vision
Cannabis. Culture. Conscious consumerism. Connecting all three through brand partnerships, media, products, and experiences. Still tapped in. Still real.
Modernica
× G-Putt
A custom cannabis-leaf Eames shell chair. Where mid-century modern design meets cannabis culture. High design meets high culture — art meets function.
Gallery
Let's Build
Something Real
Strategic partnerships. Brand campaigns. Cultural connections.